Stanchions = Prime Branding Real-estate

A typical queuing stanchion has over 1 ½ square feet of belt area, multiply that by 10 as a typical number of stanchions in a queue (waiting line) system and you have 15 sq ft. This is prime advertising real estate because the customer queue is usually the most trafficked area of a venue, and more importantly it is an area where customers are idle. When idle people will seek stimulation and are more inclined to notice eye catching print designs on the belts they are standing between.

Although the potential for promoting brands on stanchion belts has long been recognized and custom belt printing is common, the full potential of using the customer queue for promotional campaigns is often overlooked.

Bigger is Better

As with all out of home advertising bigger is better. The larger the print the more visible it is at a distance which is key when viewing the stanchion belts from the outside of the queue. For customers inside the queue larger print has more impact and increases the retention rate. To optimize the stanchion belt as advertising media we have developed our Xtra 3” wide belt. The industry standard belt width is 2”, so our Xtra belt allows logos and promotional messages to be printed 50% larger and the visual affect is dramatic. Not only is the larger print visible at a much greater distance the very uniqueness of extra-large stanchion belts helps draw the eye.

Print the Stanchion

The fastest growing trend in queue advertising is to print the stanchion itself. Called Post Wrap, the process is to digitally print self-adhesive vinyl which is wrapped around the stanchion. Blending the logo or advertising message on both stanchion and belts completely transforms the look of the queue system. This unique look adds further to the impact of the logo or promotional message.

While printing the stanchion don’t forget the post top. The post top label usually has the stanchion manufacturer’s branding, but it can be custom printed. Although small, the post top is highly visible to customers in the queue and is an ideal location for a brand or a QR code. QR codes allow the customer to view your website and is an ideal distraction for customers waiting for service.

Stanchions as Billboards

There is another simple way the dramatically increase the advertising space of your queue. Using our collar system that clamps to the stanchion you can hang 4’ x 3’ Post Panels between the stanchions. Typically used on the outside of the queue these panels turn the stanchions into billboards. The panels have a frame that can accommodate any kind of ¼ “ thick printed insert. Alternatively, paper posters can be held between two sheets of clear acrylic.

Conclusion

From simple printed belts through to Post Panel billboards the promotion potential of queue hardware is extensive. The cost of these features is modest when compared to any comparative form of outdoor advertising and as the equipment is already there it is a missed opportunity not to use it to promote your brand.